QEV 25 Sonae MC

QEV 25 Sonae MC Challenge Undeniably, Portugal offers an incredible gastronomic selection that makes your mouth water.Once again, the UPPartner team was invited to develop the Cheese, Wine, and Cured Meats Fair. Results   For this fair, we created a journey through the country’s various regions, inviting consumers to become true connoisseurs of exclusive products […]

Ativação SuperBock Sky

Ativação SuperBock Sky Challenge Super Bock wanted to launch Sky, a lighter and smoother beer, in a way that stood out at the point of sale. The challenge was to create a shopping experience capable of generating immediate trial, increasing awareness of the new product and driving conversion on shelf. Result We designed an integrated […]