Coca-Cola x OREO&Coke Studio x Karol G

Challenge

Activate Coca-Cola’s partnership with Karol G through a distinctive experience at the Continente Vasco da Gama.
The goal was to create a simple yet engaging mechanism that could surprise consumers, generate immediate interaction, and strengthen the brand’s connection to the Coke Studio music universe.

Results

The activation turned the point of sale into an immersive, sensory
xperience
. With unique scenography and instant prizes, including tickets
to see Karol G, it drove strong local engagement, brought the brand closer
to a young audience, and connected consumption, music, and brand experience.