GEN@WORK stems from a critical question for organizations: Are we creating work experiences that employees recognize, value, and want to continue having?

Based on feedback from 403 workers between the ages of 25 and 35 and 76 HR professionals, UPPartner analyzed the main differences between young talent and companies in Portugal.

More than just mapping expectations, the study reveals where organizations’ value propositions gain strength and where they lose impact: in attraction, retention, career advancement, onboarding, leadership, and internal communication.

A strategic read for anyone who wants to transform talent data into clearer decisions, more consistent experiences, and communication with real impact.