At FIL (International Fair of Lisbon), in Parque das Nações, CIMPOR presented itself with a stand that reflected the scale, innovation and diversity of the brand.
UPPartner was present throughout the entire process, from the design and production of the space to on-site coordination, in a project developed continuously over 3 consecutive years.
The stand was designed with different interaction points, creating an immersive and dynamic experience.
Sectoral Ledwalls
Audiovisual content developed by our team, using animated montages and infographics that brought the brand’s four
main pillars to life: mortars, cement, concrete and aggregates.
Interactive Quiz
A question-and-answer game that brought the public
closer to the brand in a playful and engaging way.
The stand featured an interactive table and a product exhibition area, inviting visitors to explore the brand in a digital and sensory manner.
A balance between innovation and real experience that gave life to the space.
More than a stand, we created a meeting point between innovation, knowledge and brand experience.
