Ativação SuperBock Sky

Challenge

Super Bock wanted to launch Sky, a lighter and smoother beer,
in a way that stood out at the point of sale. The challenge was to create a shopping experience capable of generating immediate trial, increasing awareness of the new product and driving conversion on shelf.

Result

We designed an integrated in-store activation: from the entrance
with promoters and shopping cart flags, to product sampling with
instant feedback and even surprise giveaways and recyclable coasters.
This approach generated direct shopper engagement, strengthened
brand visibility and turned product tasting into a memorable experience
that boosted both sales and loyalty.