NESCAFÉ® Dolce Gusto® NEO

The future of coffee at home presented with innovation, creativity, and purpose.

UPPartner was responsible for creating and producing the launch event for the new NESCAFÉ® Dolce Gusto® NEO machine
in Portugal — an immersive and interactive experience that brought together more than 300 guests to discover the next generation of coffee at home.

An immersive experience where technology, flavor, and purpose cross.

Technology, sustainability, and design came together in a remarkable activation, with moments such as the official unveiling of the machine in full video mapping, integration of artificial intelligence, human avatars, and tasting areas.
Everything was thought out in detail—from the creative concept to production, implementation, and follow-up.